Primal Pet Food | Our Story
In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.
With a renewed sense of hope, Matt created his own species appropriate pet food for Luna. After a short time on the new raw diet, not only did her appetite drastically improve, but she also showed an increase in energy and overall happiness. After seeing the powerful results of raw feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier, healthier, more vibrant life.
Primal Freeze Dried Raw Pet Food and Treats
LIVING FOODS FOR THRIVING PETS
We believe every pet deserves to live life to the fullest.
That’s why all of our products contain the highest quality meats, game and poultry as well as certified organic produce and organic whole food supplements to fuel a happy, healthy, vibrant lifestyle for years to come.
SPECIES APPROPRIATE NUTRITION
HIGHEST QUALITY ANIMAL PROTEINS
FOOD-BASED VITAMINS AND MINERALS
RESPONSIBLY SOURCED
LIVING FOODS FOR THRIVING PETS
We believe every pet deserves to live life to the fullest.
That’s why all of our products contain the highest quality meats, game and poultry as well as certified organic produce and organic whole food supplements to fuel a happy, healthy, vibrant lifestyle for years to come.
SPECIES APPROPRIATE NUTRITION
HIGHEST QUALITY ANIMAL PROTEINS
FOOD-BASED VITAMINS AND MINERALS
RESPONSIBLY SOURCED
Why Choose Primal?
Freeze Dried Raw Food with No Supplements!
Ingredients Source
We believe all pet owners would like to know where the ingredients found in their pet food comes from. Primal Freeze Dried Raw dog food and cat food are very transparent with where their ingredients come from.
For the origin of ingredients, you may visit here to find out the source of Primal Pet Food ingredients.
They uses ingredients that are responsibly sourced and they also uses animal meat ingredients that were sourced from 100% vegetarian-fed animals that are processed with inspection under strict guidelines for safety and sanitation.
Strictly no added hormones or antibiotics for their USDA certified animal ingredients and with many organic fruits & vegetables are included in the food.
Freeze Dried Dog Formulas
With different variety of single animal protein of Freeze Dried formulas to choose from. Great for diet sensitive dogs and convenience for pet owners to choose the most suitable animal protein for your dog.
Food rotations are encouraged for a complete balanced intake of different animal proteins.
For full product information, you may visit here.
Freeze Dried Cat Formulas
We understand how fussy cat can be when it comes to food! With Primal Freeze Dried Raw Cat formulas, they simply can't resist this carefully formulate nutritious cat raw food diet.
Food rotations are encouraged for a complete balanced intake of different animal proteins.
For full product information, you may visit here.